Posts Categorized: Viral Video

Intimidating Immersive Theatre From Carlsberg

A short and simple stunt from Carlsberg that unwittingly dares cinema goers to not feel intimidated by the rest of the audience. The immersive theatre piece shows how a simple concept can work to produce a shareable piece of marketing content. I think it would have been easy to make this more complicated but the uncomplicated… Read more »

DHL Marketing Campaign Uses Immersive Theatre?

We don’t think this quite ticks the box of immersive theatre but we love the creativity of the DHL marketing team who make their competition the centre of attention and the performers in this viral video “Trojan Mailing” 700 people in the United valentino outletCheryl Cole Angelina Out Victoria Beckham is World’s Most Glamorous Celebrity in… Read more »

Immersive Theatre As A Guerrilla Marketing Tool

This recent video from Russian znak.com aims to show how dangerous telling the truth can be. They use immersive theatre to submerge unsuspecting members of the public in a fake trail after ‘telling the truth’ to a simple question. Like what we do? Want to hear more about experiential theatre in events and marketing? Sign up to… Read more »